Content marketing and search engine optimization live in parallel universes. Good content is generally optimized only for search, and this is true of most forms of content marketing on the Internet today. The problem, though, happens when content marketers lose track of their objectives and, thus, fail to take the right approach on the methods that support the findability of good content. In general, marketers understand the importance of keywords in the content they produce and outsource the task to content writers and copywriters. They then hope that good will result from all their efforts, but it often does not. Instead, they often face the daunting task of coming up with keyword-rich content without the right optimization.
One of the first and most important tips in content marketing is to avoid excessive linking. Many search engines, particularly Google, penalize sites for having too many inbound links. If a site has too many inbound links, or even just a few, it tends to rank lower in the results pages because it looks like spam. As such, it’s important for a marketer to establish a healthy balance between overall linking and avoid over-all links, especially from unreliable sources.
Another tip for content marketing is to avoid internal linking altogether. Internal linking refers to any method by which an interested visitor can reach directly to the home page of a website. Internal linking can be done through internal websites, social media feeds, forums and news groups, blogs, email groups and more. For some reasons, internal linking tends to work better than external linking in certain circumstances.
One other thing that many marketers forget about when planning a strategy is to optimize each page of a website for the best possible ranking. It’s not enough to just have one or two outbound links; sites with hundreds or thousands of outbound links need to rank higher so that they receive as many visitors as possible. If a site isn’t optimized for the best possible ranking, then the effort that is put into generating traffic will go to waste because the site won’t receive the traffic it deserves. So remember to split your efforts between several high-ranking pages if you want to see your marketing efforts pay off.
One last important tip to keep in mind is to use all available methods to get as many internal and external links as possible. However, remember to use quality links for your own links. The purpose of a link is to help your own site get higher rankings in search engine results pages. If you use bad content, don’t be surprised if the search engines penalize your site because of this. A well-optimized landing page will get you higher search engine ranking by giving search engine users a reason to click on your links.
As you can see from the advice found in this article, there are many different, good strategies for optimizing your website to receive more traffic and to optimize your rankings with search engines. These strategies include proper link building and internal linking, but sometimes it is best to outsource these tasks to others who are better at it. Outsourcing such tasks as creating guest blogs and guest posting allows you to focus on creating great content and getting your site more visitors. It is the job of the Content marketing service to provide you with the best content marketing strategies and in order to do that you will need to find someone who can do more than write one or two articles a month.