What is Content Marketing?
Content marketing is a kind of internet marketing focused primarily on creating, posting, and circulating content for an audience on the internet. The content that is created will often be geared toward educating or informing a large audience, but will also include information that may not be immediately relevant to the audience but that can still help increase visitor numbers to a website. A common strategy for content marketing is for an author to create and post articles, blogs, podcasts, or other forms of content on a particular topic or niche and then to link to their site within the article. Links in the content outbound are not always the only ways for users on the internet to reach the website of the author. An author who wants to use content marketing effectively must think about how to optimize internal linking and content marketing among their various audience target audiences.
Internal linking is one way that authors can use content marketing to engage their target audiences. In a world where social media marketing has become a dominant SEO strategy, content marketing that includes links to a user’s social media pages is a powerful way to engage an audience. The more social media pages that an author has built and maintained the more likely that these pages will feature as anchor text on other webpages or in links to other sites. If this happens, viewers will begin to connect the author with their pages based on their engagement with the content. Internal linking can have the additional benefit of helping to increase a website’s organic search engine rankings. Search engine optimization is very important for anyone building a website today and having high search engine rankings can be worth a great deal of money.
By focusing content marketing efforts on an audience that is already interested in the subject matter of the site, a site can increase the chances that this audience will click on links to take them to the destination that the author envisions. This is how television advertising works, in that ads that appear on shows that are watched by the target audience are more likely to be clicked on and shown than ads that are advertised in places that aren’t likely to have a particular audience interested in the content. Content marketing can be likened to television advertising in that the viewers already want what the advertisers are selling to be part of their lives. This makes content marketing a highly effective technique that should be used to the full extent possible.
Content marketing can also come in the form of white papers. White papers can be used to provide information to readers about the subject of the document in much the same way that internal links and social media contacts can be used to engage the target audience. However, instead of advertising, the author places their ideas in a white paper and then offers it for sale to the public for a fee. This can prove to be one of the most powerful methods for gaining SEO exposure because white papers tend to be very informative, well written and generally interesting to read.
Finally, content marketing can be used in a blog. A blog is essentially a website that you update with information that is specific to a particular business. In this respect, it is like an online journal where you can engage in a lively exchange of ideas with other bloggers. Content marketing here is about sharing ideas and talking about your topic. It is also important for you to get involved by creating posts on your blog that encourage readers to engage with you.
If you want to do more than simply attract blog traffic, it is important that you engage your readers and share valuable information with them. The more useful and informative as you make your blog posts, the more readers you will have who are interested in what you have to say. You can use the previously mentioned techniques of content marketing to help you do this. These techniques can be used together or independently – you have a lot of flexibility with these methods to help you get the best results for your business.