Using Google AdWords to Boost Your Online Business
A digital marketing agency uses smart solutions to enhance online presence and make businesses attractive to customers through a range of creative solutions. With their services, they are able to make their clients’ sites more attractive to search engines. It is not easy to reach top rankings in major search engines and so agencies ensure that the client’s website is optimised to make it easily accessible to customers. The techniques they use include paid search engine optimization (SEO), paid advertising, and display advertising. The best part about their services is that they are able to provide comprehensive campaigns across all the channels – be it search engine optimization, display advertising, or even social media advertising.
Paid SEM is an effective digital marketing agency technique where advertisers place their advertisements on those SERPs that are relevant to their business niche. Then, they pay only when the ad is clicked. This ensures that they get good results from their paid ads, thereby helping improve brand recognition, drive traffic to websites and increase sales. The success of paid ads is measured by click-through rate (CTR), cost per impression (CPM), and conversion rate (CR).
Display advertising, also known as pay per impression (CPM), is another digital marketing agency technique used by them. This is the most popular among them as it is the cheapest. Companies pay only when their ads are displayed on a user’s computer screen and he likes the advertisement. A CROSOL model is adopted here wherein the placement of the ads is determined by factors such as product placement, position, and size. The placement is also dependent on relevant keywords. For instance, if the product is marketed towards computer users who like to watch TV, an ad with a larger font and a brighter image will definitely get displayed before them as they browse through the net.
Google AdWords is another digital marketing agency technique which is widely used by them. It is also known as sponsored search and displays ads relevant to the keyword being entered. Google AdSense is a pay per click program managed by Google where they let advertisers place targeted text advertisements on their web pages. To have maximum exposure, these advertisements should be placed on high traffic web sites. Companies need to register with the Google AdSense team so they can bid for a specific keyword or a group of keywords.
Google’s paid search is one of the biggest money makers on the net today. Companies can use Google’s paid search to market their products and services globally by reaching out to targeted customers. Pay Per Click (PPC) is a good alternative for CPM when you don’t have much budget for advertising. With PPC, you only pay when someone clicks on your ads and visits your site. You can specify a minimum cost for PPC, which helps cut down on wastage of resources.
When choosing an ppc agency, it’s important to check their track record and performance history. You want someone who will be responsive in tracking and updating your ads. Also check if they will manage your ads and ensure a high level of control. A great advantage of using a good PPC agency is that the right choice of keywords will get you high conversion rates from your adverts. If you are unsure which keywords to use, Google’s paid search is the best source for research. Once you’ve found the right choice of keywords and place your ads, you can rest assured that your ppc campaign will be a success.