Tips for Successful Lead Generation
Lead generation by definition is the process of gathering personal information from individuals who are interested in your product or services. Definition: unlike a standard click-through landing webpage that serves only as a warm-up before an individual action like selling a product or providing a service, the so-called lead generation landing webpage is used to gather information and set up contact points to generate as many leads or prospects as possible. The best Internet advertising techniques should focus on lead generation, because this is the quickest way to develop a relationship with your customers and really build trust within your organization. There are three primary ways that businesses utilize lead generation to further their sales:
Landing pages are where visitors come in to your site and look around, make purchases or request more information. This is not a sales page but rather a simple navigation method for the visitor. Often the landing pages will contain links to related products or services that the visitor is looking for. In fact, they should act like mini “stores” that provide helpful information on what the customer is looking for.
Another technique that is often used to generate leads is called the “funnel” or the “road to conversion”. The “funnel” involves building a list of targeted leads by offering a free newsletter, giving away a free eBook or report, or any number of similar offers. These offers are designed to get potential customers to enter their contact information. Once the potential customer has entered their contact information, you will typically have them fill out a form that asks for more information. This process typically follows the same steps as landing pages except that the information is sent to a database that contains contact information of people who qualify for your free offers.
When it comes to lead generation, generating qualified leads is important. There are many methods to do this, including email marketing and telemarketing. But sometimes it is cheaper or more effective to outsource this task. Outsourcing allows you to focus your efforts where you are best at. By using a lead capture service you will be able to reach more potential customers because you will be using professional telemarketers to call leads. This can greatly increase your ability to generate qualified leads.
The final component of lead generation is creating a value proposition. Your value proposition is what visitors should expect when they visit your website. For example, you could include something like “first chance right to home,” or something that illustrates what you are offering to visitors. Other strategies include including a free report, a free eBook or report, or an exclusive opportunity only available to qualified leads. All of these are ways to get visitors to trust you and to see you as an organization that provides value.
Although many people feel like lead generation is about quantity, it is much more about quality than quantity. You must create landing pages that encourage visitors to convert from just looking at your site to signing up for your list, or buying your products and services. You need to keep in mind that when a visitor arrives at your website, there is a conversion component as well. Most visitors enter your website through the search engine results, but some will land on your landing pages through links you leave on other websites. The purpose of these links is to get visitors to either sign up for your list, or to go through your sales process to purchase from you.