The Secret of Content Marketing: Creating Backlinks
Strategic internal linking is now an SEO absolute power technique, particularly for content marketing. Because it is one of the simplest and most effective ways to get more SEO surge, I have decided to concentrate on internal linking as a means to achieve this goal. Plus, internal linking among different content and blog posts is something you can constantly do on a daily basis. So, why not use this to promote your site? Here’s why.
Using guest blogging as a way to obtain links is a fairly new strategy, which makes it relatively easy to implement and track. But, don’t just jump in head first. Do some proper keyword research. Find keywords that are highly searched for, but that doesn’t have too much competition. Build a list of these keywords, and place them on your autoresponder series. Make sure you keep adding the keywords to your emails.
When you create internal links, you can be sure these will have high search engine page rank, but you still need to make sure they actually deliver value to the reader. That’s why its important to build backlinks with quality content. A great way to do this is to publish content to blogs and guest blog posts that have a link attached to it. This will create an instant backing and drive a ton of traffic to your website. The more backlinks you have, the more outbound links you have, and the more successful your site will become.
If you are using guest blogging to build links, make sure you are choosing high authority sites. You don’t want to put your link on a site that has a poor page rank. By creating quality content, the guest blog posts and backlinks will be a great way to establish yourself as an expert in your niche market. It’s also a great way to show your customers that you know what you’re talking about.
Finally, when using case studies to create backlinks, it’s important to use them sparingly. In most cases, you’ll want to leave your link out of a blog post completely. Why? Because, if you ever decide to post it again, you will come off as a spammer. So the best case scenario is to leave your links out. For some reasons, I think that 90% of bloggers don’t do this, and for that reason, their blog posts and backlink portfolio’s look very unprofessional.
Link building methods include internal links, no-follow links, and guest blogging. Each of these techniques has its own purpose. Which one you choose depends on your particular goals. For example, internal linking starts with something you have at your website. Something that makes it easy for your users to find their way around. For example, if you own a travel blog and one of your blog posts includes a great price deal, it makes sense to include that link in your next post.