Defining Lead Generation is a relatively easy task. However, defining it in the right way makes it much easier for business owners and Internet marketers to understand. Definition: unlike a simple click-through landing page that serves only as a warm up to an action like selling a service or product, the so-called lead generation lead page is used to gather personal details and establish relationship points with potential customers to generate as many ids or leads as possible for your company. It is also used to gather emails from visitors that you would later use in your follow-up marketing campaigns.
The two major types of lead generation are prospecting and lead generation. Prospecting is more about gathering information from visitors to determine if they may be able to make a purchase on your products or services. Leads from prospecting pages generally include demographics, interests, buying preferences and buying histories. Lead generation is more about directing visitors to a sales page so that you can follow up with them after the visitor has left your website.
Landing pages provide visitors with all the information they need to make a decision about your products or services. Most landing pages contain a form for a potential customer to enter their name and email address. This information is then sent directly to the person’s webmail account where they can immediately begin to apply for your products or ordering through your website. You will always need to have personal information on every visitor that you generate leads with. Never send sensitive personal information through a form unless you are protecting that information at your own discretion.
All leads are not created equal. Some are from repeat customers. Others come from referral sources. A good lead generation landing page will focus on enticing visitors to fill out the contact form. Only provide personal information on request pages that do not require sensitive information such as credit card numbers.
Lead generation landing pages usually include a link to the lead capture form on your website. You may also include a link to your squeeze page or opt-in page. Either way, you want as many visitors as possible to sign up for your list. When you have a large number of signups, you have successfully generated leads that you can follow up on to convert into sales.
Lead generation requires time. You cannot rely on one source of leads from a single source of traffic. As you network with other business owners, you will be able to gain leads at a steady pace. Lead generation landing pages are very effective at generating leads because you have the opportunity to offer your visitors something that excites them about your products and services. You can create a form that asks them to complete a short survey after they visit your site.