in the past, have already wrote extensively about free and paid internet advertising. In this article we will be discussing about some of the pros and cons of both paid advertising and free advertising. Free advertising basically includes web partnerships, paid web page takes and PPC (search engine and social media). Most folks know paid advertising as pay per click (PPC).
Advantages of Paid Advertising: Paid advertising has an advantage over free advertising because it is much more targeted than free marketing because it is done through search engines and digital platforms. The cost per impression or cost per thousand impressions is much higher when it comes to paid advertising than free marketing because your ads are placed on web pages that have high traffic and visitors. A common example is popular social media sites. When a visitor visits a page on these types of sites they may click on an ad that results in a paid advertisement showing up on their screen.
Disadvantages of Paid Advertising: Paid advertising can be very costly. Companies have to pay to place their ads on search engines and digital platforms. Companies also have to pay for news coverage about their products. This costs money. Many times when a company doesn’t get much word-of-mouth advertising about their new product they spend a lot of money on paid advertising. Other times when they don’t get much news coverage at all and their new product is not well received they choose not to advertise at all.
The Disadvantages of Paid Advertising: Paid advertising can be a challenge because you have to know what you are doing in order to be successful. If your brand does not have enough fans and followers you won’t get much help with the paid advertising part of your campaign. Search engines and digital platforms have a lot of black hat techniques that can penalize you. Also, it’s important to be careful what your ad says. News coverage can sometimes make it seem like your brand does things that they really don’t.
Advantages of Paid Advertising: Paid media ads are great for gaining access to millions of consumers. Paid media allows you to target consumers by geography, age, and interest. It gives you more opportunities for capturing leads than other forms of paid media.
The Disadvantages of Paid Advertising: Paid advertising gives you a way to reach millions of potential customers. Paid media ads have the main advantage of being affordable. The disadvantages of this type of marketing are that the audience is targeted. Also, there is a risk of getting in the wrong hands if your brand is not well-known.