The Disadvantages of Organic SEO
Organic SEO or Search Engine Optimization is one of the most cost effective strategies for ranking in the organic search results of major search engines such as Google, Yahoo, Bing and so on. Organic SEO refers to getting a natural listing and having effective results which are usually achieved through different proven tactics including optimizing the site by writing highly relevant and high-quality content, boosting important keywords, embedding meta tags, and creating backlinks. Advantages of Organic SEO over Search Engine Optimization includes cost-effectiveness, ease of updating the website, ability to stay competitive with the ever changing market, ability to attract quality traffic, ability to choose the keywords or keyword phrases, and flexibility of content.
Organic SEO has several advantages which makes it more attractive than most Search Engine Optimization methods. Advantages include cost-effectiveness, the ability to attract high-quality traffic, the ability to rank high for specific keywords and key phrases, the ability to stay competitive with the ever changing market, ability to choose the keywords or keyword phrases, and the option to control what is displayed in the SERPs. But the greatest advantage of Organic SEO is that it can lead to a lot of traffic and a potential high sale conversion. Below are a few of the common disadvantages of Organic SEO.
One of the main disadvantages of Organic SEO is the cost per click. The process of getting a high position in the SERPs, for example, may require a considerable amount of money. Most search engines charge per click based on the cost per thousand impressions, this means that the more your ad is displayed for a certain period of time, the higher your advertising cost will be. Organic SEO however does not require any fees for this service. Another disadvantage of Organic SEO is that because rankings are based solely on the links provided by the websites of the affiliates, the high-PR websites may dominate all others.
Another set of disadvantages includes the fact that you will never know which of the various websites your ad is displayed for, as all the sites are ranked equally. This can be compared to a car where the mileage and the engine efficiency differs between the cars. Another disadvantage of Organic SEO is that there is no system to give a score to a website. In comparison with PPC, an ad is more visible to the target audience, but since PPC is based on search engine results, you are not sure whether your ads are even displaying on the site you intend to advertise to. Organic SEO however gives a measure of the popularity of the websites based on the organic traffic that visits the sites.
One of the biggest disadvantages of Organic SEO is that the long term benefits of the strategy are very hard to determine. On the one hand we can say that due to the low cost per click the Organic SEO strategy is economical, however at the same time there is also a danger of over advertising as Google may eventually lower the price at which they display ads. The long term effect of this however, is unknown and therefore the risks far outweigh the benefits when it comes to this kind of advertising. Another downside of the Organic SEO strategy is that it does not guarantee a high ranking in the major search engines such as Google, Yahoo, MSN or Ask. The risks of missing out on potential customers and revenue are very high and therefore many companies have stopped using the Organic SEO strategy in their advertisements and have started using PPC or even paid for ad spaces to increase their visibility.
The advantages of Organic SEO however, includes the fact that it is easy to understand and you don’t have to understand how the search engines work, although some of the disadvantages do include the fact that it is not always guaranteed to give you a high ranking in the search engines. Many people still use the Organic SEO strategy despite the disadvantages, mainly because of its simplicity and because it allows them to easily make money online. Organic SEO is used by many companies and it has slowly been replacing the PPC advertisement as more companies recognize the profit potential. Organic SEO is a great choice to boost your online business as it will improve the visibility of your blog post and website without paying for any paid advertising.