Organic SEO, otherwise known as natural search engine optimization, aims to provide your website with natural search engine rankings by using on-site factors such as content, structure and algorithms to improve your rankings in different search engines. In a nutshell, organic SEO focuses on ensuring that your web pages to rank highly in search results and hence, they will rank above your rivals. SEM on the other hand makes use of certain targeted keywords or keyword phrases in order to promote your company or your product in order to make sales. Organic SEO is said to be the best form of SEM because it is the cheapest option available and yet, it provides the best results when it comes to bringing visitors to your site and convincing them to become regular customers.
However, organic SEO is said to be the most difficult task in order to achieve good search engine rankings, as there are several factors which you need to consider in order to achieve good rankings. There are some natural SEO techniques that have been used for a long time and they have proven to be very effective, however, the process of SEO has changed over the years and there are many new trends being developed which makes it more difficult for website owners to maintain their rankings. The best way to get good organic traffic to your site is through natural SEO techniques.
Organic SEO is said to be the cheapest option available when it comes to improving your search engine rankings. Although a good number of people use PPC advertising to get good traffic to their site but this method is said to be quite expensive in the long run. When you use PPC campaigns you are actually paying your visitors’ every time they click on an ad or buy something from your site. However, organic SEO techniques do not require you to pay anything and they do not require you to spend money on advertising your site. There are also some other disadvantages of organic search engine optimization and one of these is that it takes a longer time to achieve a good ranking in the search results.
Another of the main disadvantages of organic SEO is that it requires a lot of time. If you are an average business owner and you need to improve your website rankings then you will need to spend three or four months on doing this and that can be a big amount of money. Another problem with organic search engine results is that when the site ranks high on the results page it may take a long time before the website is found by the visitors. If the website is well optimized but it does not rank high on the search engine results page then it may take several months for the visitor to find it out.
One of the biggest disadvantages of organic results is that they are not targeted. The visitors who are looking for particular products and services will not be directed towards the advertisement on the left. In addition, some of the websites that use organic results may also display advertisements of other companies. There are chances that the visitors who are not interested in the particular products displayed by the advertiser will click on the advertisement on the right and this can be detrimental for the reputation of the website as well as the profitability of the seo campaign.
Paid advertising campaigns are also one of the main disadvantages of seo campaigns. When people search for a specific term, they do not want to see other advertisements. This can be very annoying for the website owners if they do not have any way of preventing people from clicking on other advertisements and visiting their competitors websites. Paid advertisements can lead to loss of profits for both the website owner and the company who have placed the advertisement.