As an online marketer, you may have heard about paid advertising. You may also be aware that Google and other search engines offer paid advertising programs through their search engines. Pay per click is a popular online marketing model in which an advertiser pools money with an ad provider in order to pay the publisher for each click on an advertisement. This model has many advantages over other forms of pay-per-click, and here are some of those benefits in a nutshell.
First, it is a model that is already set up and ready to go, even before the ads are placed. Because the platforms have been set up to manage the entire process, there is no need for any upfront costs. Simply put, the platforms provide advertisers with data on how much it cost to run specific keywords and then determine what kind of bids to make on those keywords. Ads that get the highest clicks, or biddable media, will be shown on top of the list. However, the bid amount is directly tied to the price the advertiser is willing to pay for that particular keyword.
In a way, this is like outsourcing your SEO work. You don’t have to learn any new software, build any new pages, or hire any new employees to get the job done. All of those things can increase your expenses and delay your progress, but with pay-per-click advertising, all of that work can be outsourced to a third party platform that handles all of the details. Once the ads are out there and running, all you have to do is monitor the performance of your keywords and adjust your ads accordingly.
Second, there is less effort required for you as the marketer. Traditional methods of advertising tend to bring in more customers, but they take a lot of time and effort for your end user. It might require purchasing leads at a fair price or creating ad copies and sending them out in hopes of a sale. When you focus on pay-per-clicks and other forms of paid digital advertising, you have a direct path to your users’ computers. Everything is laid out for you, and you only have to focus on getting the most out of your campaign.
The last benefit is the long-term benefit. If you are just getting started with online marketing, you may not have a great deal of money to invest in ads. You may also not have a lot of faith in your own ability to design profitable ads. A good way to overcome those feelings is to simply hire a consulting service to do all of the work for you.
You can find a company like Landon Register, who works with clients across the industry. Landon provides a comprehensive advertising platform and has been providing social media optimization services for years. Their wide range of services includes everything from link building and classified ads to Google AdWords and SEO. They offer their clients a complete package designed to optimize your website, which will lead to more sales and an increase in targeted visitors. You can use their services to promote your website, increase your ranking, attract new customers, and make more money on your site than ever before!