Organic SEO or organic search engine optimization is frequently referred to as natural or organic lead generation. In essence, organic SEO involves making certain that the search engines can easily recognize what’s on your website and so they will rank your site higher above your competitors. If you have done your SEO correctly, you will find that ranking higher in the search engines results pages means more traffic and more business. But the question is, are there any disadvantages associated with organic SEO? In this article we will look at the top three disadvantages of organic search engine optimization so you can decide whether it might be right for your business.
The first thing to consider is that ads placed within organic search results might not be paid for by the advertiser. This means that you may not be paying for clicks on these ads but you might instead be paying for the advertising cost. Many internet marketing pros recommend organic seo, because you don’t need to pay for any advertising in order to see results. However, some people aren’t so convinced. They argue that if people click on these ads then they aren’t buying anything, so they aren’t getting paid.
Another disadvantage of the organic SEO campaign is that you need to monitor your campaign to make sure you are not spending too much money on it. Organic SEO is great in theory, but in practice, it can be expensive to implement in most cases. You can also find that the return on your investment from a PPC campaign can be fairly low. For example, if your campaign only brings you about one percent monthly ad spend, how much profit can you expect to make from this campaign?
Finally, and perhaps most importantly, an organic SEO strategy is really hard to track and easy to manipulate. The tracking you get from an ad campaign is usually pretty accurate, but when it comes to tracking the clicks on your PPC links, you’re really at the mercy of the publisher. He can set whatever cost he wants to pay for clicks, and you have no way of knowing unless you actually ask him. Even then, you have to wonder: Did he just buy those clicks off of AdWords or is he really paying to display a particular ad on his website? Some publishers will change the cost they charge for clicks depending on which ad placement gets more clicks.
One of the advantages of digital marketing over traditional SEO is that there is a direct relationship between the quality of leads and the price per leads. In other words, the more quality leads you generate, the cheaper it will be to buy them and the more expensive it will be to sell them. This can be great for people who own their own search engine optimization company, or it can be a huge disadvantage if you don’t know anything about search engines and digital marketing. If you hire an experienced SEO consulting team, though, they can provide some insights into which keywords and AdWords will be best for you and your business.
The organic search vs. organic PPC debate have existed for years, and it will likely continue to exist for years to come. Both methods deliver results, and they have their pros and cons. If you want to increase your page ranking, you may need to go with one method, but it doesn’t always have to be an expensive one. Consulting a SEO consulting team can help you determine which method is right for you, your budget, and the type of results you want to deliver.