Content marketing and search engine optimization live in apparently parallel universes. Good content is generally optimized for organic search, by the search robot’s nature, simply because of the high quality and massive volume of it. The trouble happens, though, when content marketers forget about their true objectives and, thus, fail to take the right perspective on the techniques which support the findability of good content. Both marketing methods have their own strengths and weaknesses, and often work best when used together, but often complement each other in ways which you as a marketer may not even be aware of, and in ways you might be able to leverage.
Internal linking and content promotion are two of the most important aspects of any search engine optimization campaign. Internal linking refers to finding new, more targeted keywords for which to build content lists, and then using them to promote your site to search engines as the pages themselves contain links to your content. This concept applies equally well to outbound links, both reciprocal and inbound, which link to your content pages. Links from related sites increase the number of people who can find your page, increasing the number of people who can find your product or service, and increasing your chances of making a sale.
Search engine optimization, or SEO, is often equated with content marketing. Though they do target the same market, they do so via very different means. Content marketing uses words and phrases targeted to your audience to find the information you want, while SEO targets specific keywords designed to be detected by search engines. While both are vital, SEO is more often used to draw traffic to a website than to improve a site’s rankings in search engine results. In order to reach a high ranking with a search engine, you must use SEO in addition to content marketing.
It is not enough to start a new blog and hope that this will catapult your business to the top of the search engine results pages. You must then consistently update and re-posts articles in order to keep your page fresh within the eyes of search engine bots. The key here is consistency and professionalism. Businesses can lose many business articles and traffic if they become lax in their marketing efforts. Content marketing, while it is imperative to your success, must also be included in your marketing strategy. The two marketing methods can complement each other and help create a thriving business.
If you are thinking about using content marketing as part of your SEO plan, make sure to hire a professional content marketer. Content marketers know how to use keywords to find the right information for your target audience, how to use images, videos, and interactive features to interest your target audience, and how to write copy that will inspire and compel your visitors to take action. Content marketing doesn’t have to be difficult. Many businesses struggle when they try to figure out how to create quality content that will generate interest from both readers and search engines. Content marketing is a skill and an art form.
If you’re looking to increase your search engine results for your website, you must have quality content on your website. It is important that the content you provide on your website is unique and appealing to your target audience. It must be informative and helpful to your visitors. If you provide your visitors with valuable information, you will be able to increase your conversion rate and drive more targeted traffic to your website.