While paid advertisements are effective in addressing informational searches, they are costly. With organic search, a company can reap the benefits of visibility for free. Additionally, organic search builds credibility for businesses and consumers. If…

As consumers become increasingly reliant on mobile devices, Digital Marketing is becoming a necessity for many companies. Whether it’s mobile apps, websites, or text messages, these platforms can help companies connect with prospective buyers. Here…

When choosing to use Paid Advertising, consider the benefits and drawbacks of this type of marketing. Paid Advertising is often more cost-effective than traditional offline advertising channels. The benefits include increased brand awareness, the ability…

A simple rule of thumb in content marketing is to use only internal links to reach pages on your website. This means not using linked images in your content, but rather using anchor text. The…

The world of internet marketing has changed dramatically over the past several years. Businesses are now spending more than six hours a day on digital media, so it makes sense to stretch your marketing budget…

The best landing pages for Lead Generation should incorporate the keywords that people will be using to search for your product or service. Your headline and landing page copy should reflect the keyword, which will…

If you are in the process of hiring a digital marketing agency, you will want to consider several things before you make your choice. First, you should determine your needs. The right agency will have…

If you’re a small business owner, organic SEO is a vital part of your online marketing strategy. It can boost your organic search ranking and lead to a larger bottom line. However, many businesses don’t…

In the old days, marketing was all about big brands. Proctor and Gamble nailed branded radio by creating soap operas and strategic product placement. Kellogg’s shaped their graphic design to appeal to children so they…

The easiest way to test the waters of Paid Advertising is to promote your content. This tactic requires little more than paying to promote posts that resonate with your audience. Most social media pros recommend…