Lessons To Steal From This Example Of Lead Generation
Lead generation is a crucial part of the entire internet marketing process. It’s also known as generation of targeted traffic. So, what exactly is it? Definition: like a regular click-through landing webpage that serves as a warm up before a more substantial action like selling a product or service, the so-called lead generation landing page is used to collect specific personal information from visitors who have come to your site.
Why use landing pages? To keep your customers interested, offer them something that relates to their needs or interests and then convert them into qualified leads. Lead generation pages are important because they give you the opportunity to make a good first impression; they help you make a sale, but most importantly, they give you a chance to persuade your visitor to take a definite action.
What is a value proposition? A value proposition is a description of your business that you will use in order to get visitors to want to know more about what you have to offer. So what are your prospects looking for? They’re looking for someone or something that can solve their problem. When people get the solution to their problem, they’re much more likely to be open to becoming a customer because they’ll know that you have solved their problem.
So how do you get leads? Landing pages are used by many internet marketing professionals as an important part of their overall lead generation process. In fact, landing pages are commonly referred to as incentive pages. What incentive page does is offer visitors something of value in exchange for their name and e-mail address. This means that if you successfully get one person to sign up for your list, then you’ve actually generated a lead.
Another way that landing pages work is by giving your readers the opportunity to opt in to your list. You can set up your landing pages in so many ways, but basically you just ask visitors for their e-mail address by providing them with a form on your website. At the end of the form, you’ll have a link that they can click on in order to become a subscriber. This link will take them to your subscription management area where they’ll be able to add themselves to your list.
So what are the lessons to steal from this example? Landing pages need to provide something of value for visitors in exchange for their name and e-mail address. They also need to have a good system in place in order to encourage subscribers to add themselves to your list. Once you have a list of leads, all you have to do is send them useful information, consistently.