Lead Generation – How to Get More New Leads
If you have a website that promotes the sale of certain products or services, it is important that you know how to generate leads in order to reach your ultimate sales goal. Lead generation is one of the most effective methods that will allow you to reach out to the market you are looking for. As such, it is crucial that you understand the different kinds of lead generation techniques in order for you to decide which of the two best methods will work for your website. This article will provide you with information on how to get leads through both active and passive sources.
Definition: in online marketing parlance, the term “lead generation” refers to the process of gathering information about people who have expressed interest or shown willingness to buy the product or service you are offering. In web-based lead generation, you generally have a series of landing pages that are designed to capture information from visitors. Instead of a traditional lead capture form on a sales page, you have a landing page that is designed to capture specific information from a visitor such as his name, email address, mailing address or contact details. For example, if you sell insurance, your site may contain a form where a prospective customer has to submit his email address to be eligible for a discount.
How to Get Leads From these landing pages? Well, by using backlinking. Basically, backlinks are incoming links from other websites that point to your landing pages. If there are relevant links coming from reputable websites that offer good value to their visitors, chances are your visitors would be interested in what you are selling. In turn, these visitors may turn into potential customers and so you generate lead after lead.
One good way of getting potential leads is through creating unique landing pages for every individual visitor. You may start with a basic landing page that has useful content such as tips and tricks, free reports or sample offers, and other similar information. As your site gains in popularity, you may consider making it available to the visitor on a personal level. Visitors may give you their name and email address so you can send them special offers, messages or product updates. At the same time, your personalization will ensure that your visitors feel that they are really talking to a representative of your brand, and thus become potential customers.
Apart from using landing pages, it’s also important to build a relationship with your prospects. As you collect leads, it is important that you call them up personally. However, it is possible that you make a sale on the phone, but then you haven’t even met them before. If this happens, you lose out on valuable lead gen leads. Therefore, when speaking to your target audience, take note of what they tell you, and how comfortable you are with giving them their information.
Lead generation may be tedious at times, but it is definitely worthwhile once you get enough good results. Just be sure that you don’t waste too much time on contacting random visitors, because these may turn out to be useless leads. Instead, focus more time and energy on contacting those visitors who are really interested in your products or services and get them on your mailing list or contact information list so you can use them for future promotions