Lead Generation – How To Generate Leads To Your Business
There are many ways to generate leads for your online business. One of the most popular ways is through creation of lead generation landing pages. If you know how to make these pages work to your advantage, you will have no problem attracting thousands of people who are interested in what you have to offer.
Definition: unlike a traditional click-through landing page that simply serves as a warm up stage before a sale or service like selling a product, the so-called lead generation landing pages are used to gather personal information from visitors and establish potential contact points to generate as many leads as possible. When using these pages for lead generation, your primary objective is to capture personal information, such as name, email address, phone number, mailing address, and other relevant information. The pages are then used for different promotional activities, such as sending out press releases, blogging, and participating in online forums, etc. Typically, there will be a landing page on your website that contains the details about your company, products and services.
Why it is Important to Have Landing Pages: For marketers, creating and designing quality landing pages is one of the most important things they need to master. It should have clear, compelling and value proposition that will attract visitor’s attention, and compel them to either buy your products and services or visit your website. With effective landing pages, it is easy for a visitor to decide whether he wants to proceed further with you or not. Moreover, by providing valuable information and other services on your website, visitors will be encouraged to become active contributors to your online business.
How to Get Leads: Aside from creating good quality landing pages, you also need to make sure you get leads regularly. You can do this by participating in different forums, linking your blog to social networking sites like Twitter, Facebook and LinkedIn, etc. This will help you share information with more people and increase your visibility to others. Additionally, get in touch with other companies by providing them contact details.
What is a Lead Generation Landing Page? As discussed above, landing pages are basically the pages you create that will contain information about your company, products and services. However, you can use other pages to get leads. For example, you may want to use an opt-in e-mail list to generate leads.
Basically, there are two methods you can use to build your list: through e-mail list and landing pages. E-mail list building will require you to spend time sending out e-mails to your subscribers, and you may have to pay some money for this process. Meanwhile, landing pages will allow you to easily promote your product without spending any money in doing so.