What is outbound lead generation? It is a marketing solution that could save your company or business from becoming that perpetual annoying, interruptive cold calling machine that is ruining spas days for spas lovers everywhere. Let us begin with defining lead, and then we will cover what online lead generation actually is, how you identify a qualified lead, how to use email marketing to generate leads, how to follow up, how to provide quality information, how to market yourself, and finally how to convert leads to sales. These are only some of the many topics that could be covered in an entire article about lead generation. However, this is just a small sampling of what you could learn.
Lead generation does not stop with simply creating sales. You also have to create quality traffic to your website. This is where landing pages come into play. Landing pages are where you turn leads into sales, and are perfect for lead generation.
How do you create effective landing pages? By taking the time to carefully think about what your readers want. For example, if you sell dog supplies, you might want to include a few testimonials of people that have actually bought your products and used them. That way, when your reader clicks through to your website, they can see exactly what to expect and know that you are a reputable and reliable source of dog supplies.
There are many different ways you can utilize landing pages for lead generation. The first method I would recommend is called viral marketing. This is simply the process of generating leads automatically by having your landing page or squeeze page distributed across the Internet. In other words, you can generate leads by writing an article that is related to the product or service that you are selling and submitting it to article directories, blogs, discussion forums and more.
Once you have submitted your article and got it accepted, the next step is to make sure that it gets distributed all over the Internet. To do this, you will want to set up your landing pages in as many places as possible. You want to get your content out there and into the hands of as many people as possible. You can do this by buying advertising space or using an affiliate program. It really comes down to how much money you want to spend on getting your content out there. Most successful marketers spend quite a bit of money on both methods.
When you have your landing pages live and ready to go, it is time to promote them. The best way to do this is through a press release. A press release is a news-type publication that announces the news of your lead generation landing page. This is a great way to get your content noticed as it is distributed all over the Internet. If you can spend the time to write one good press release per week, you will be able to send hundreds of leads to your lead generation pages.