How to Use Content Marketing With Guest Blog Posts
Content marketing and search engine optimization live quite obviously in parallel universes. Good content is generally optimized for keyword density and search engine rankings, just by the nature of its mass and high quality. Sometimes, the difficulty arises, though, when content writers lose track of their objectives and, thus, fail to take the right perspective on the methods that support the findability of good content. Therein lies the challenge: how to create and maintain meaningful relationships with your audience, while still delivering a consistently useful and helpful message.
In short, Content marketing and SEO are not mutually exclusive endeavors. Just because both share certain traits, such as a focus on targeted keywords and a focus on outbound links, does not mean they cannot work together. With a little understanding of what these two components mean and how they can enhance each other, the partnership between Content marketing and search engine ranking becomes evident. Let’s explore how Content marketing and SEO can work together to improve both your online reputation and your search engine ranking.
Content marketing begins with the creation of useful, relevant content. This content must be anchored in relevant keywords and must also focus on keywords that have less competition and are more searched for. The process of selecting appropriate keywords and creating content that is focused on those keywords is known as content optimization or guest blogging.
Another method of content marketing is through backlinks. Backlinks occur naturally whenever web users access another web site with links to another website. In order to gain backlinks, the webmasters who create the links have to share something positive about the websites that linked to theirs. They may do this by providing some sort of valuable information or service. However, in the past, content marketing was not as efficient as it is today because there was no way for webmasters to effectively use backlinks.
The introduction of Guest Blogging in conjunction with content marketing provides a way for webmasters to increase the effectiveness of their Content Marketing efforts without the use of high-cost link exchanges. Guest Blogging is when a blog owner or administrator allows someone else to write guest posts on their blog in return for them writing a post on their blog. These posts are known as guest posts. The actual content posted by the guest may be quite different than the guest’s content on their own blog but the purpose is the same. This method is particularly useful because unlike the use of backlinks, guest posting allows a webmaster to build trust and get the personal touch that they want from their website.
Link exchanges continue to be an integral part of the Search Engine Optimization landscape. The use of keywords within the anchor text and on page elements such as the meta tags and page titles has been shown to increase traffic and improve rankings. However, the use of keywords as a means of obtaining high-quality guest blog posts has proven to be beneficial to the Search Engine Optimization process. When a webmaster combines high-quality guest blogging with content marketing strategies, they will increase the likelihood of having their site higher up in the SERPs.