Strategic internal linking is now an SEO powerhouse technique, particularly for content marketing. In previous articles, I have focused on internal linking as a method to gain high search engine rankings, especially for newer webmasters that want to establish a presence in the ever-changing SEO landscape. Today, I’d like to take a look at how I personally create and deploy various forms of internal linking to garner my own brand of organic search engine traffic – specifically, the “outbound links” that are so critical to search engine optimization.
Before I dive into the inner workings of internal linking, I should probably explain why it is so important to have search engine rankings: For one, they determine your ranking. Your Google crawl budget determines the level of quality that your pages will enjoy. The higher your page’s crawl budget is, the higher your pages will be ranked within the Google system. However, if your page is not indexed with a high enough ranking, you’ll soon discover you won’t see the benefits of your efforts in the form of traffic and revenue. In other words, without high rankings, you’ll be doing nothing but burning money.
To ensure you get the full benefits of internal linking, you’ll need to ensure that your site has high search engine rankings. What this means is that you’ll need to regularly update your articles by including new keywords in your titles and in your body. These new keywords will be seen by the Googlebot, and the bots will give your pages a chance to rank higher if you have included them in your posts.
Another way to achieve high rankings is by creating internal links from other reputable websites. External linking is done through internal linking, also. I’m not suggesting that you start sending emails to your friends requesting that they share your links with their friends. However, creating internal links between companies or products allows you to establish a reputation, and gives you credibility.
To implement an internal linking strategy, you should begin with a list of all your website’s pages. You’ll want to include the home page and any internal pages (internal links aren’t allowed in external linking). You can easily find out which internal pages have the most incoming links by running a simple search for your target keyword. You should also look at any external sites that are linking to your pages. This is especially important for an SEO strategy.
Once you’ve gathered all the information you need on your targeted keywords, you should begin building links from high quality sources. This is best done through internal linking, however, as it gives you more control over what your page’s link to. External links are just one part of an SEO strategy, and a good Content marketing plan will include both linking strategies.