How To Combine Social Media With Content Marketing For Backlinks
Digital Marketing is a constantly evolving field. As digital marketers, have learned how to better reach customers in several new ways, they’ve also adopted new technologies. Digital marketing isn’t any different. And just like any other technology, it also has its fair share of advantages and disadvantages. We’ll take a look at some of the digital marketing trends impacting today.
A big part of digital marketing right now is creating content. Marketers are always looking for ways to create content that will engage their customers. One way they do this is to write “how-to” articles and publish them on blogs or article directories. Many times these articles are picked up by other webmasters who then create backlinks to their websites through “referrals.” Once published, these articles create backlinks pointing back to the author’s site, creating more “referrals” and even more popularity.
Another way content marketers are using digital marketing to boost rankings is by doing guest blogging. Similar to guest blogging on popular websites, guest blogging gives a webmaster or online marketer more exposure by allowing them to expose themselves to a much greater audience. These writings give the marketer valuable insight into topics they wouldn’t normally have the time to write about and allow them to learn more about how their audience feels about those topics as well. While it’s important to remember that guest blogging is not SEO, guest blogging does provide SEO value to the site.
Finally, many online entrepreneurs are starting to incorporate social media into their marketing plans. Social media allows a marketer to connect with their audience on an individual level. Social media allows the marketer to create a real connection with their prospects, answering any questions they may have and providing insightful and useful content to help drive traffic. As social media is becoming more popular, content marketers are turning to these platforms to grow their business. If you’re interested in getting into social media marketing, consider joining several of the most popular and dynamic sites to get your feet wet.
In conclusion, content marketing has evolved into a strategic part of many online businesses. Digital marketing provides SEO value by exposing the marketer’s website and content to a greater audience. Digital marketing also provides the marketer with visibility, boosting search engine rankings and establishing a presence. Lastly, social media allows a marketer to create and build a personal relationship with their audience, answering any questions they may have and providing informative and useful content. The next time you read a marketing article, think twice or three times over it, asking yourself what that writer is trying to say about your industry. Chances are, the author is using a combination of traditional SEO techniques and new digital tools to give you some powerful visibility.
I’ll leave you with one final thought. When you choose which Social Media sites to use as part of your content marketing strategy, make sure you choose sites with plenty of followers. This will ensure your articles and other postings show up in the search engine results for targeted keywords. By building backlinks, you’ll increase your chances of increasing your traffic, driving quality traffic to your site and creating high-value backlinks to help build links for your site!