Due to the fast-changing landscape, companies often contract out PPC management to a professional PPC agency. An experienced PPC agency offers a highly skilled team to handle all the time-consuming research, tracking and PPC campaign administration. But what do you exactly get when you hire a PPC agency? Below are some of the benefits of hiring a PPC company over in-house:
– Internal Team vs. External Team: With an in-house PPC team, there’s no need to hire a new set of people just to maintain your current PPC campaigns. Hiring an agency means that you don’t have to wait for a fresh batch of writers, editors and search engine optimizers to get your campaign up and running.
– Branding Protection: With the right PPC advertising, your company is already established as a serious and trusted brand in your industry. When you outsource your PPC advertising, you will also be protecting your brand from unethical web publishers and dishonest web copy writers who only wish to get paid using other people’s hard work. A good PPC agency will make sure to only include unique and exclusive keywords for your pay-per-click ads. It’s always better to be clear than it is to be misrepresentative and inaccurate.
– High conversions: It’s very common that a small percentage of online PPC ad campaigns actually convert into sales. This happens because many advertisers to run ads that aren’t relevant to their business. Another problem is when PPC ads are run on websites that are not relevant to the business or industry. These factors, along with poor keyword and pay-per-click keyword research, result in a low conversion rate on PPC ads. A good PPC agency will make sure that all of these factors are taken care of to ensure high conversions.
The good thing about Google AdWords is that you are able to target specific audiences that are specifically looking for what you have to offer by choosing the appropriate keywords. When it comes to PPC advertising, the goal is to make sure that you are getting the best conversions possible, which means getting the highest CTR (click through rate) and CPM (cost per thousand impressions). An experienced digital marketing agency has the expertise to help you achieve this goal.
As more businesses look to pay-per-click advertising for their marketing needs, it’s important to find an agency that understands all of the dynamics of PPC. For example, the bidding and qualifying stage play an important role in the success of your pay-per-click campaign. In order to get the top PPC rankings, you need to place your keywords in the right positions on your website. Also, you want to create sites that are optimized around your keywords and you want to be included in the top 10% of search results. When you work with a good PPC agency, you can get all of this while paying less than you would on your own.