Content marketing is essentially a form of internet marketing focused upon creating, publishing, and popularizing content for an intended target audience on the web. In simple terms, content marketing is the “all-in-one” approach to online marketing. Basically, all that is needed are keywords, themes, and articles to create a flow of traffic to the marketer’s website. Keywords can be researched with a keyword tool, then selected based on word-week statistics from an AdWords account.
Once keywords have been selected, the writer begins structuring the content to meet the specific needs of that particular audience. For example, if the target audience is lawyers, then articles on a Lawyer sub-niche should be written to focus on that particular niche. On the flip-side, if the market is computer savvy, keyword posts can be targeted toward that audience. There are also several other “pain points” that can be identified and optimized by the SEO writer.
Content marketing is an integral part of many successful internet marketing campaigns. Internal linking is also important to this type of marketing. Internal linking occurs when two different sites feature content that is valuable to the audience who will be visiting that site. Internal linking is a valuable tool in content strategy because it helps to increase the authority of the sites linking to the main site.
Most successful marketers will tell you that one of the most difficult parts of their job is choosing a niche. By selecting a niche that has a low competition rate, a marketer can create valuable content that is targeted toward a specific audience. When a marketer understands what their target market is looking for, it makes it much easier to target the correct audience through strategic keyword research. The keywords chosen will also help to determine the most attractive design for the page – both in appearance and navigation. This is where content marketing can really pay off – by helping to create a visually appealing and engaging website, the visitor will be much more likely to stick around long enough to see all of the desired benefits.
There is also a need to have a well-developed internal website that links to the main site. A sales cycle is not complete without the ability to connect the website to the product. It is at this point in the sales cycle where the Content marketing begins. As the buyer completes the buying process and selects the product, it is necessary to make sure that the website link is included – otherwise, the buyer will simply leave the site as he/she heads back to the search engine to find another competing product. Content marketing in this sense becomes an essential component of the entire sales cycle. The more links to the main site created, the higher the chances of the visitor staying on the site long enough to purchase the product.
In conclusion, Content marketing by itself does not guarantee success, but when used correctly can greatly increase the amount of traffic to a website. To use this effectively, it is necessary to have a blog. A blog with relevant content syndication attached can greatly increase the amount of links. And to increase the blogs’ relevance with the main keyword phrases, it is necessary to make sure the blogs are updated frequently with new content. It should also be possible to interact with the blog – the more engaged the reader becomes, the greater the odds are that they will click on links within the blog and purchase products. So, if you really want your online business to have a competitive edge – go ahead and invest in content syndication, it’s one of the best investments you can make!