Digital Marketing is the part of online marketing, which uses internet and web-based digital technology like mobile phones, desktop computers and many other such internet-based media and communication platforms to market products and services. This form of marketing also involves online reputation management and social media tools. Basically it is about creating awareness for a brand by use of electronic, digital means. Digital marketing helps businesses in gaining new customers while at the same time maintaining old customer relationships.
In today’s world, the way we interact with our brands has changed completely. We check on Facebook, Twitter and Pinterest before buying a product or contacting a company for services. All this does not only help the businesses in getting new leads but also helps them in giving their brands to a wider base. This is because these online social and professional networking sites are the most preferred ways to know about a business. One can also get detailed information about the business by accessing the company’s official website through a link provided by inbound marketing.
However, there are many challenges that a brand will face in a very short span of time. With digital marketing is the key to gain awareness and for fast product and service adoption, fast channel changes have occurred. These include the increased use of mobile applications, web apps, online shopping, social media channels, online communities and more recently the TV advertising. These channel changes have created new challenges for a brand in two different stages: the product development and the user journey.
Product development stage of digital marketing strategies helps in creating new and innovative products. It begins with gathering relevant data from the users. This helps in providing the necessary data required for the development of the product. The next step involves the process of technical patent searching, designing of new websites, new advertising campaigns etc. The last phase is the user journey stage, where the brand gets introduced to the targeted audience.
The process of gathering information from the users helps in the generation of relevant data for future market research. Data gathered during the user journey stage helps in understanding and addressing the core issues which the audience may face after opting to use your product or services. The digital marketing campaigns help in creating user loyalty and hence the brand awareness. This helps in creating brand loyalty and hence the brand awareness. It also helps in creating customer value and hence helps in creating brand equity.
Digital Marketing also includes content strategy and SEO (search engine optimization). Content strategy helps in increasing the online visibility of the brand. Content Marketing is all about offering the right information to the right target audience at the right time. SEO is all about optimizing the web page and therefore helps in increasing the traffic to the site. Thus, a successful online marketing campaign is based on all these basic concepts.