What is Digital Marketing? Digital marketing is basically the aspect of marketing which makes use of various internet and web based digital technology like desktop computers, cell phones and many more such electronic media and networking platforms. As we know that today every business firm or organisation needs to promote their products and services worldwide using all these media tools. So now days it is essential for each and every business firm to do extensive research on the various forms of advertising techniques available and choose the most suitable one for the firm. Here are some of the key points that can help you in choosing an effective way to do Content Marketing:
What is Omni Channel? Omni Channel is nothing but a set of digital channels which allow companies to deliver and distribute their messages right from the comfort of their own place or even while sitting at their own desks. This is an effective way of advertising as it does not require any additional investment on your part. It also does not involve any additional effort like setting up of an office or store. So as far as cost is concerned, it is really nothing as there is no charge for the distribution of the content through any channel.
How do I promote my product through digital channels? There are two main ways on how you can promote your product with the help of digital channels. The first is through Search Engine Optimisation or SEO and the other is through Pay per Click or PPC. In case of SEO, the major thing that you need to do is to make use of the popular keywords and keyword phrases.
In case of PPC, generally the company would advertise its product using Google AdWords. Apart from this, it is also possible to have third party adverts on your website through Affiliate Marketing and also in some cases on your own website. These methods are all considered to be part of an inbound digital marketing strategy and will boost your chances of generating traffic to your website.
Which medium should be adopted for marketing my product online? If you are looking to drive traffic to your website, then it is advisable to go for traditional offline marketing campaigns. For example, you can opt for magazines and print publications, TV advertisements, radio spots, television commercial, print ads in the Internet, social media posts, etc. If you are planning to launch a number of campaigns, it will be better if you look out for an affordable deal that can offer you more benefits.
What is the benefit of going for a traditional marketing campaign versus a digital campaign? The biggest advantage is that traditional marketing campaigns usually target mass audiences. However, in today’s world, there is greater chance that people will be able to distinguish between real people and automated systems. Moreover, there is also a great deal of trust factor that consumers have in businesses such as these. With the increasing number of digital marketers that are rapidly churning out content for the masses, the competition is becoming stiffer by the day and so is the need for digital marketers with inbound marketing strategies.