Digital Marketing encompasses all promotional activities that utilize the web or an electronic medium. Companies leverage digital channels like email, search engines, social media, blogs, and others to connect with potential and existing customers. Content Marketing is any promotional activity in which companies create and distribute content on the Internet and/or through digital devices to achieve marketing goals.
Content Marketing campaigns often include blogging, video marketing, podcasting, writing articles, press releases, and directory listings. Bloggers can get links back to their sites by including links to their posts in blog posts and guest books. Video marketers can include streaming videos on their sites and create social networks with videos that can be shared with their audiences. Podcasts can be distributed using iTunes and RSS syndication.
Content Marketing helps establish an online identity for a brand or product through various techniques. These techniques include building a community, providing useful information to viewers, engaging with viewers in meaningful discussion, and responding to audience questions. Social media marketing is a form of inbound marketing that allows a business to interact with its audience in a socially networked environment. Content marketers can write blogs, create user groups, distribute press releases, podcast, and participate in online communities. Social media optimization is a type of content marketing that concentrates on increasing brand awareness among established and new audiences in digital spaces by engaging with target audiences in meaningful ways on a popular site like Twitter.
Search Engine Optimization (SEO) is a great way to increase traffic to websites. Search engines such as Google use certain keywords or keyword phrases to help them categorize content. The increased exposure and credibility that result from organic SEO results in higher rankings for websites on the search engines. Keyword research tools and affordable campaigns are a great way to optimize content for the search engines.
Internet Content Writing is another content marketing technique that can be implemented through various channels. Writers can create original content for blogs, article directories, magazines, or newsletters. They can also provide copywriting services for other companies and work for freelance online writers. Content creation is essential to any type of online business. Freelance content writers are often the best option for website owners because they offer excellent value for money.
Social Media Marketing is a growing trend that many businesses are adopting to increase traffic and market their products and services. Social Media includes Facebook, Twitter, LinkedIn, Pinterest, Tumblr, StumbleUpon, YouTube, Digg, and Google+ among others. Social media marketing is an effective, yet affordable way to share content with a specific audience targeted by content marketing. It is also a great way to build reputation and brand awareness.