One of the major trends in online marketing is the integration of multiple channels into a comprehensive strategy. Social media, content marketing, search engine optimization, and PPC marketing are all important for your success on the Internet. But to optimize the effects of your digital marketing strategies, it s necessary to know how all of these seemingly independent channels work together. In this case, lets look at how blogging and social media work hand-in-hand to bring you marketing success. Blogging and social media complement one another like a glove that fits tightly when worn.
By using blog posts and other website content that you have created, in conjunction with social media sites like Twitter and Facebook, you can quickly establish relationships with prospects. Through these relationships, you can establish trust and rapport with your target audience. Once established, this relationship can help you establish a steady supply of leads and sales leads. You establish trust and rapport with your target audience, which in turn helps you generate sales leads through use of other third-party services like email marketing, and then, as you follow up with these leads, you establish more credibility and a stronger presence in the minds of your target audience.
Blogs can be used as a great way to build links. When you use blogging as a way to build links, you do so by providing valuable information that people find helpful. This type of linking strategy is called contextual link building. For example, if you write an article on topics related to dog training, you can incorporate a link to your website in the resource box. You can also use free resources available online like videos and infographics to create easy-to-understand visual presentations of key points that are related to dog training. By including links to your website in these types of resources, you are establishing a “conversational” environment where people can learn from you, and ultimately, trust and respect you.
Another way to build links through social media platforms is to use social media sharing buttons as part of the design of your website. When people are given the opportunity to share a particular button on a page with another user, they will almost always click the button. This type of sharing encourages users to share your content with their networks. When this happens, more users are exposed to your content, and your name becomes more recognizable. More recognizable, means more opportunities for link building. So when you include social media sharing buttons on your website design, you are really creating a powerful “sticker” that draws customers in even more.
Finally, infographics are a great way to use context-based linking strategies. Infographics are simply short graphics or images that display data in a new way. For example, a graphic of a child’s birthday party might present the age of the child, the color of the party, and a quick snapshot of what the event was like. Link building can be used effectively with these types of images, because they can connect with a wide variety of different audiences.
It should be noted that there is no one best strategy for building links with social media. Link building generally works best when it is incorporated into the overall design of your website, and presented in a way that engages the audience. Link building can be a complicated process, but using social media has opened up a whole new avenue for businesses to increase their online visibility. In the age of the Internet, having a website that truly expresses who you are and what you do can be a great thing for business growth and success. When you have a great plan in place for successfully integrating link building into your business strategy, you will see the positive results that you seek.