A digital marketing agency in Cleveland who has years of experience behind it. Most recently they were successful successfully executing several PPC campaigns for national, local, and regional companies, from all over the country, in and around Cleveland OH. These include several well known companies such as Geico, Progressive Insurance, Geico Insurance, and CitiBank. This is not the first time either, that Digital Marketing Agency in Cleveland has been successful launching campaigns for major corporations.
What makes a good PPC campaign? Well, there are many factors that go into creating a successful advertising campaign. For instance if you need to compete in a highly competitive market place such as the insurance industry, you will want to be on top of your game when it comes to PPC advertising. When it comes to digital marketing agency fees, it’s best to focus your attention on what you need when it comes to advertising for your company, not on trying to compete with every other company who is out there with their own PPC campaign.
The goal of any PPC campaign is to drive qualified traffic to your website or landing pages. So the first step in creating a successful campaign is to optimize your website and get it ranked high in the search engines. This is typically achieved with onsite SEO or keyword optimization. SEO in itself is a massive undertaking but depending on the type of business that you have, can be fairly simple. Onsite optimization can be done with on page optimization such as building internal links from other companies who have been successful in the same field, using social media to get your name out amongst people you know and creating rich media websites like YouTube that allow you to integrate video into your landing pages.
As you might have guessed, onsite SEO is the most effective, but you don’t want to overdo it. Onpage SEO consists of writing keyword optimized articles based on the keywords and keyword phrases that are used in search engine marketing. These articles should be placed in the correct category and subcategories. They should also be optimized with the appropriate tags to increase the chances of being picked up in search engines. If they are picked up, they should have a high position within the SERPs or Search Engine Result Pages – one reason why your website needs to have a large amount of backlinks.
Organic SEO is the process of building links organically without using any paid advertising methods. Organic SEO involves a lot of research and time, but it’s also the longest lasting and therefore the most effective. However, there’s still a lot to learn about organic SEO so a lot of companies opt for PPC or paid advertising in order to boost their presence on Google and other search engines. While PPC is effective and has a proven track record, there are downsides that come along with it as well. Paid advertising has an immediate impact on your website’s ranking, but organic SEO will take a long time to bear any noticeable effects.
Another way to boost your presence on Google is by choosing the right networks. Every network has their own benefits and disadvantages, and you should do your research thoroughly to find out which ones will work best for your specific business. In general, the more social media accounts you have like Twitter and Facebook, the better off you will be since this increases the probability that you’ll be picked up by Google’s AdSense program. You can also increase your exposure by joining groups with similar interests, creating an online community around your business and using various social bookmarking services like StumbleUpon and Digg to get your website noticed by a larger audience. With the right tools and a little extra effort, you can reach a high level of visibility in no time at all.