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Comparison Between Organic Search Engine Optimization (SEO) And Paid Ads

Organic SEO has been one of the most popular search engine optimization techniques used today. It aims to make websites appear higher in the search result pages (SERPs) of major search engines like Google, Yahoo!, and MSN. Organic SEO is the technique of optimizing a website through different techniques that include on-page optimization using different elements that include keywords and key phrases, creating meta tags and other content optimization activities. Organic SEO makes sure that websites appear higher in SERPs because it does not involve the use of any pay per click (PPC) advertising and instead relies mainly on organic search engine traffic. Organic SEO can also be called the pure form of SEO or the keyword based search engine optimization.

Organic SEO

Organic SEO is considered by many to be the best way to rank higher in search engine results pages (SERPs). But organic SEO still has some limitations like it may take time before results start showing up. Another disadvantage is that it is comparatively less affordable compared to PPC advertising. There are still more advantages and disadvantages to this type of search engine optimization. In this article, we’ll discuss these pros and cons in detail so you can decide whether to go for it or not.

The advantages of Organic SEO – One of the main advantages of Organic SEO is that it has a lower cost of starting the campaigns and it is relatively less costly when compared with PPC. In organic search engine results, the websites are listed based on several factors that include both the content of the site and its relevancy for keywords used by online searchers. In addition, there are some on-page elements that need to be implemented in order to rank higher in SERPs; however, these elements are not the same with the ones used in PPC.

The advantages of Organic SEO – The benefits of Organic SEO are high-quality links from high-quality directory listings that will be beneficial to the ranking of the websites. The links should be from authority sites that have high page rankings on Google. These high-quality links provide high value to the websites and therefore have a great impact on their SERPs. This type of search engine optimization has low costs when compared with other methods of promotion. There is no need for any out of pocket expenses when using this type of promotion because the investment costs are very minimal.

The disadvantages of Organic SEO – There are some disadvantages associated with Organic SEO. The biggest disadvantage of Organic SEO is that it requires a lot of work to get ranked in Google, especially for new websites. It requires a large amount of time to set up the campaigns, and the results do not come fast. In addition, there are some people who have built their businesses on this method but then have been unable to achieve high ranking positions as they are not aware of the best practices in organic search engine optimization.

So which of these two are you more inclined towards? Organic SEO if considered a cheaper option will require less effort, but can take longer to achieve results. Paid ads takes time, but the advantage of making money quickly with this method is there with the added benefit of reaching the first page quickly. But you must know that even though the Organic SEO techniques take more time to achieve the top positions, the advantages are there to compensate for this. And the disadvantages will only serve as a good learning tool to continue your education on Internet marketing.