Advantages of Organic SEO Vs PPC
Organic SEO is a great way to bring in new visitors to a site, but just like any other tactics, it also has both advantages and disadvantages to consider. SEO experts strive to constantly monitor changes, whilst creative teams work extremely hard to churn out unique and original content. In addition, the organic search results have certain biases towards websites that have been around for long, which can make some businesses feel disadvantaged. If you’re looking to take advantage of an increased online presence, here are some of the top benefits of organic search rankings:
Organic SEO has a number of advantages and disadvantages compared to paid search results. For example, many business owners mistakenly believe that organic listings will give them better placement in search engine results. This is simply not true. Although organic listings do have certain advantages, such as higher search engine page rank and a natural SEO feel, it is important to remember that these listings will be shown within the sponsored links, meaning that these will need to be properly promoted in order to achieve the same impact as if they were displayed within the organic listing. The only way to make your page visible in sponsored listings is through proper adverts – although even then this can sometimes prove difficult due to brand restrictions and other factors. One other disadvantage of organic listings is that organic listings are unable to provide any form of analytics or reporting, meaning that it is impossible to determine the effectiveness of your campaigns in order to make any adjustments.
Organic SEO also tends to have less impact than paid search results. Most marketers focus on PPC rather than organic SEO for a couple of reasons. Firstly, the costs associated with PPC can be cripplingly high, especially if you’re a very large company. Paying out more per click can help to offset the costs that are associated with running a PPC campaign, but it is important to remember that these costs can only be offset so much. It is essential that you work to reduce your spending on PPC rather than increase it, otherwise you run the risk of seeing your adverts show frequently, and this can have a negative effect on your search engine rankings.
Another of the key advantages that comes with PPC is that it can provide instant results. By having your adverts displayed on Google every time a user searches for a keyword related to yours, you can instantly begin to see results from your keyword research. With organic SEO however, the process of discovering keywords is somewhat more tedious, because the process itself is not instant. Your keyword research will take some time before you find high ranking keywords, and depending on the competitive nature of your niche you may need to do this manually using a number of different tools. This can be tedious and time consuming, which is why many people opt to pay per click rather than take the time to do the research themselves.
Another of the major advantages that comes with PPC is that it requires little technical knowledge, which some people are less suited for. Because keywords can be input manually, you may not always be able to identify high quality keywords to use in your adverts. This is where your AdWords skills come in. If you understand how the entire system works then you will know exactly which keywords your PPC campaign is targeting, and because the bidding for these keywords is low, it can be very profitable to buy a PPC keyword. However, if you do not have the knowledge required to bid against others for a particular keyword, you can end up wasting a lot of money on PPC as you will not benefit from the low bidding.
Organic SEO has a number of clear advantages over PPC. Organic SEO involves building quality links, and this is something that you can do yourself without paying for. The biggest disadvantage of organic SEO however is that it will take longer to build links than with PPC. While you can buy links cheaply, you still need to spend some time improving your link popularity in order to achieve good rankings in search terms.