Advantages And Disadvantages Of Organic SEO
With so many emerging options in terms of search engine optimization (SEO), many website owners still opt for the conventional organic search engine optimization (organic SEO). Organic SEO is still a hot favorite among website owners, despite the challenges posed by changing market trends. Although it is considered as one of the most effective search engine marketing methods, there are a few disadvantages of organic SEO. Advantages and Disadvantages of organic search engine optimization. To better understand this discussion, let us take a look at the advantages and disadvantages of organic search engine optimization.
The advantages of organic SEO are its cost-effectiveness and the wide reach it covers. While the results have been varying, web marketers still expect value-added SEO services from it, which should include high ranking in Google, Yahoo!, and MSN. Although other search engine marketing methods are still popular and have their own advantages and disadvantages, these methods still do not compare with organic SEO. Despite diversification in online internet marketing strategies that is also very important, SEO will always remain on top.
With quality and relevant content, organic SEO can generate more organic clicks. Inorganic SEO may result to low rankings on popular search results for your target keywords and key phrases. Organic SEO gives permanent and consistent results, so do not ignore it. One disadvantage of SEO is its slow progress since it takes time for the changes to propagate on the web. Another drawback of organic SEO is its tendency to produce a huge number of backlinks, leading to higher search results ranking, but also increasing the number of spam link farms that may harm your site.
Paid Search Engine Marketing (SEM) and Pay Per Click (PPC) are two of the best paid search engine advertising options available to companies that want to increase organic traffic to their web presence. Paid SEM is a pay-per-click program where you only pay for the traffic that actually results from your advertisements. It can be useful if you already have a good position in Google’s search rankings for a particular key phrase or you want to improve your current rankings by targeting more specific keywords. PPC, on the other hand, is a pay-per-impression advertisement program where you only pay when someone clicks on your advertisement.
Organic SEO gives more advantages to small businesses that lack funds to advertise through other media. SEO allows you to get noticed by larger web users by targeting key phrases that are generally related to your business and the products and services you offer. It provides greater visibility and improved ranking in the search results. Organic SEO has several advantages that website owners and small business websites cannot gain from other means.
Organic SEO does not require the services of a professional internet marketing company because you can successfully manage it on your own. You do not need to spend money to make your website optimized and you don’t have to hire a ghostwriter to write content or pay for SEO copywriting services. You can effectively manage your online presence using tools and software available for free. You can expect to see some results in organic SEO as soon as you launch a site containing relevant keywords.