Advantages and Disadvantages of Organic Search Engine Results
Organic SEO or search engine optimization is an internet marketing practice that emphasizes the importance of organic search results over paid listings. This practice helps the site to get a higher ranking in Google and other major search engines. Organic SEO promotes the websites by improving their website’s search ranking in various search engines. Organic SEO generally improves the traffic flow to a site and therefore attracts more visitors to that site. Effective SEO practices such as providing useful, informational and original content, quality link exchange, etc., are important ways to make a high rank in search results. There are some disadvantages of organic search results though.
Organic SEO has some advantages and some disadvantages also. Some advantages of Organic SEO are the high-quality of the traffic received, the wide usability, the direct access to customers, the low cost involved and the increasing number of backlinks. Organic SEO techniques to help a website to stand apart from the rest of the competition. There are some disadvantages of Organic SEO. These include the reduction of brand identity, the lowering of the search engine rankings due to the unethical practices used by some unethical firms, lowering of the web traffic and lowering the income of the owners.
When it comes to Organic SEO advantages and disadvantages, the advantage of getting the traffic for free is undeniable. Many business owners want to provide Internet marketing services to generate free traffic to their site. This is considered as the most effective way to attract people to visit the site. Many companies are willing to pay for these services and thus organic search engine optimization becomes an effective means to achieve the desired results. In organic search marketing, the marketing techniques such as pay per click and paid search result advertisements are not practiced. The techniques involve some money investment but this is paid back in the form of increased traffic and higher rankings in the major search engines.
Organic SEO techniques make use of natural methods of search engine optimization. These include directories, article submission, video submission, press release submission, social networking and blogsites optimization. Organic SEO works in such a way that the websites are designed in such a way that they are ranking according to their relevance to the keywords that have been used for the search. However, there are some common disadvantages of using organic SEO techniques.
One of the biggest advantages of Organic SEO is the creation of a well-structured web structure. Organic SEO makes full use of the structure provided by the search engines. However, many of the disadvantages of this type of strategy include the loss of the original web content, loss of credibility of the websites and reduction of the traffic. These disadvantages of Organic SEO can be overcome with the help of digital marketing strategies such as digital media buy and webFX.
The reduction in rankings can affect the company in various ways including ad removal, advertisement cost and click through. In addition, there are some specific rules that are followed during Organic SEO campaign. These rules include no duplicate content, frequent changes of keyword and description, proper encoding and sanitization of the content, frequent site-wide indexing and use of quality search terms. Apart from the above-mentioned disadvantages, there are many more factors that affect the rankings of the organic results and one of them is the inappropriate use of keywords and ad copies.